Researchers in a recent study looked at the role of peripheral vision in marketing and consumer buying habits. The research suggests that giving consumers choices between two similar products helps the consumer “see” the products with peripheral vision where as a unique product among many similar products will not be seen as well.
It is like the video which went viral of a man dressed like a bear walking through a group of people throwing balls. Viewers were asked to count how many time the balls were passed. Many people simply don’t see the bear. The bear is part of peripheral vision but so different from the visual task that it gets no attention. [Read More]
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